About US

Hi :) I’m Tom, the founder of TOMBOWLA.

Launched in 2022, our mission with TOMBOWLA was simple, to celebrate cereals and make breakfast easier for everyone.

The idea came to me one morning, after meticulously picking out the raisins (no disrespect to raisin lovers!) from my granola bowl for the 3rd day in a row. As someone who LOVES food, especially breakfast, it still surprises me to this day how little room there is for personalisation with most of our store-bought products.

There are over 7 billion of us on this planet now, each one of us perfectly unique and uniquely imperfect. When it comes to what we eat, we all have our own internal database of likes & dislikes, non-negotiable’s, absolute NO’s and MUST HAVE’s. Throw in intolerances and allergies, and I think it’s about time we spoke out about what we’re putting in.

TOMBOWLA is driven by the desire to empower people to think more about what they eat, to make breakfast products that cater to every preference and lifestyle and to start a trend to encourage us all to build the products that we want to see.

We’re only just getting started on the journey, but we’re excited about our mission and hope to grow alongside you!